FROM: http://www.digitalbuzzblog.com/toyota-yaris-rap-your-rants-facebook-app/
Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event.
Toyota UK has 11,000 fans on Facebook, so I’m looking forward to seeing how the combination of crowd sourced content and professionally recorded mini-rap videos plays out in terms of additional fans and the related “talking about this” count. Created by Saatchi & Saatchi.
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