New research commissioned by Facebook suggests that users are most influenced by online friends they are less close to in real life.
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Thursday, 19 January 2012
Distant friends are Facebook’s most influential
New research commissioned by Facebook suggests that users are most influenced by online friends they are less close to in real life.
Tuesday, 17 January 2012
Facebook’s Android team is hiring, and other tidbits
FROM: http://www.zdnet.com/blog/facebook/facebooks-android-team-is-hiring-and-other-tidbits/7420
By Emil Protalinski | January 16, 2012, 12:08pm PST
Summary: Are you a Google Android user and a Facebook user? Here’s what Facebook’s new engineering manager for Android app development has been saying on Twitter in his first few days on the job.
In September 2011, Mike Shaver, vice president of technical strategy at Mozilla, announced he was leaving the company and moving to Facebook. Now we know he’s the company’s engineering manager for Android app development, which he announced via his Twitter account (via CNET):
This week I started as the eng mgr for Facebook’s Android team. Doing cool stuff — some probably obvious, some rather not. And hiring!
This wasn’t the only tweet Shaver send out this past weekend. He responded to a popular meme:
Vlad Vukicevic: @shaver fix ALL the things!
Mike Shaver: @vvuk that is the first part of the plan, yes.
He took an off-hand suggestion:
Jacob Appelbaum: @shaver Can you please add Orbot support to their app so that people may use Tor with that application on Android? guardianproject.info/apps/orbot/
Mike Shaver: @ioerror what is”orbot support”? I thought it was transparent.
Jacob Appelbaum: @shaver Explicitly allow someone use the proxy - so they don’t need a rooted device to redirect traffic: github.com/guardianprojec… cc @n8fr8
He pointed where to apply for a job at Facebook:
Nanik: @shaver where to send the resume to ?
Mike Shaver: @nanikjava if you know me personally, to me. else, facebook.com/careers/department.php?dept=engineering
Nanik: @shaver thanks
He acknowledged Android’s browser still doesn’t support SPDY, a Web-acceleration technology developed at Google that is now being built into Firefox:
Mike Belshe: @shaver Congrats, Mike! we should talk about #spdy sometime
Mike Shaver: I figured we’d get it for free from Android’s WebView and HTTP libraries
Mike Belshe: @shaver Hopefully that will be available eventually…
He strengthened relationships with a previous colleague, a Firefox evangelist:
Asa Dotzler: @shaver Will you all re-write the Android Facebook app as a Web app?
Mike Shaver: @asadotzler you know that it’s a mostly a wrapper around the m site, right? need APIs browsers don’t expose yet though
Asa Dotzler: @shaver ahh. I did not know that. cool. let’s see if we can’t get you the APIs you need soon then.
He also noted the Facebook app needs more interfaces that browsers don’t yet offer:
Fabrice Desré: @shaver @asadotzler which APIs? (notifications I guess, but probably more)
Mike Shaver: @asadotzler @fabricedesre notifications, camera+gallery, contacts, some settings stuff I think — I’ll make a list soon
Last but certainly not least, he talked about making the app faster:
Mark Finkle: @shaver FB on Android needs to use local cache/storage more. I spend too much time looking at a spinner.
Mike Shaver: @mfinkle I think we should cache harder, yeah, but wouldn’t you get a spinner when it was loading new content, even if old stuff was cached?
Mark Finkle: @shaver yes, but perception should be improved, and you can use the time to pull down fresh content in parallel.
Mike Shaver: do you find it to be worse than the iOS app or the m site?
Mark Finkle : @shaver m site seems better, but maybe that is web vs app perception? problem is waiting for the topbar UI to appear, not the content itself
Mike Shaver: @mfinkle we wrap the web site, but I agree about the chrome. May be that FF caches/loads better than Android web view too
Mark Finkle: @shaver also the”loading”for notifs and comments takes longer than I like. can you prefetch some data when I start looking at an entry?
Mike Shaver: @mfinkle prefetch is definitely something I’m looking at, yeah. Probably need to model out the cost.
It seems to me like Shaver is off to a good start. Hopefully he’ll be able to further improve Facebook’s Android app, which by the way is currently at version 1.8.1.
Monday, 16 January 2012
Growing need for social media management strategy
LAHORE – A customer posted a self-made music video on You Tube complaining about how United Airlines mishandled his guitar. There are over 5 million views of this video on You Tube!
A single bad experience magnified over social media can prove devastating.
An international research reveals that 15% of people share bad experiences that they had with organizations, via social media. Social media exponentially increases the reach of someone’s bad experience. Just imagine, the average Facebook user has 130 friends! Moreover, about 75% of people across UK and US who heard about bad experience via social media stopped doing business with or avoided doing business with the offending company.
Social media is significantly influencing online users’ business behavior. This is another platform which, if managed well, can play a critical role in enhancing your organization’s image which can translate into increase in revenues. The time is not far when we will witness social media modeling buying patterns and business decisions of Pakistani consumers.
There were only 133,900 internet users in Pakistan back in 2000 which were 0.1% of total population. Over the last decade the number has phenomenally grown to 18.5 million which is now 10.4% of current population. After the privatization of PTCL the number of internet users grew quickly. Government and PTCL are planning to spread the broadband network in all corners of the country and even to the distant villages and towns. With such rate of growth it is anticipated that the number of internet users in Pakistan are going to increase substantially in next five years.
With the incremental and steady growth of internet users, more people are inclined towards social networking, especially the young population of Pakistan. Facebook is no stranger to the People of Pakistan. Currently there are 5.8 million Facebook users in Pakistan which makes it 26th Country in the ranking of all Facebook statistics by Country.
- Total Facebook Users (Pak) 5,88,7400
- Position in the list 26
- Penetration of Population 3.32%
- Penetration of online Population 31.82%
Top 5 Brands in Pakistan
| Brands | Facebook Users |
| Ufone | 391,477 |
| Djuice Pakistan | 221,346 |
| Zong | 201,281 |
| Samsung Pakistan | 182,208 |
| Dell Pakistan | 160,800 |
2 million users from Pakistan joined Facebook in just last 8 months which took the overall number to 5 million. Facebook has seen positive growth in Pakistan over last three years. Twitter is said to have around 2 million users from Pakistan, while Google plus still being in beta, is nearing 10,000 users from Pakistan.
All these facts and numbers tell us that Social Media Management must be an integral part of corporate strategies of organizations in Pakistan. Social Media Management goes beyond having just a fan page of your organization in a social media site.
Communicating with your fans regularly, keeping them engaged and focus on growing the number of fans is all more important now than ever before. Someone somewhere in the organizational hierarchy must be concerned about what people are saying in online communities about the organization, its products, offerings, quality of service, pricing etc., This is like online impression management of your organization.
If your target consumer base is the young population of Pakistan then it is imperative for your organization to have an effective social media management strategy in place because 51% of 5 million Facebook users from Pakistan belong to 18-24 years of age group.
User age distribution of Facebook in Pakistan
So, how should organizations manage the social media?
First step is the social communities and blogs monitoring. Listening to your customers by tracking the online communities pages of your organization or products etc., on daily basis and study important trends. Keeping a close eye on online growth of competitors and leading brands in different social communities is the next step. These powerful competitive insights will help you refine your social media strategy and keep you active in online communities. Then you should identify the key influencers- your top fans! What excites them about your product or your organization? What they like most about your page? Interacting closely with your fans will help you secure a huge success and popularity in social media.
There are many types of software available in market that can help you analyze and compare your social media activities and activities of your competitors.
Active social media monitoring and continuous strive to keep growing your online fans is ultimately going to benefit you and your business.
The writer is Senior Manager Operations, Outsourcing Service line at AbacusConsulting.
5 More Personal Branding Trends For 2012
FROM: http://www.business2community.com/branding/5-more-personal-branding-trends-for-2012-0116742
By Personal Branding Blog, Published January 15, 2012
The new year is finally here, and it’s a perfect time for job seekers to revamp their personal brands!
Resolutions aside (though those are important, too), every personal brander should be aware of the direction personal branding is headed in 2012. Some trends are evergreen and some are just emerging, but take note for your personal branding efforts in the new year.
Trend 1: online is expected
Establishing your personal brand online is nothing new — it’s essential to any personal branding effort. But, in 2012 more than in the past, being online and on social networks won’t make you necessarily “stand out” from the crowd. Being social online is now expected — it’s no longer out of the ordinary for people (especially job candidates) to be on social media. This means you need to take your online personal brand to the next level to ensure you really stand out; engage with your audience and try something different to gain attention.
Trend 2: online is changing
Online is not only expected, it’s changing. New types of social media emerge constantly. In some cases, an old social media may be revived; Specific Media’s acquisition of Myspace in 2011 has led to a reinvention of the site, one that may or may not catch on with users.
Google+ is gaining traction, too; with more businesses and individuals creating brand pages, this site could very well be the future of networking and personal branding. Don’t understimate the power of a “+1” on your content!
Sean Parker, creator of Napster and well-known entrepreneur, is set to launch his new product AirTime, a video chatting service that may be a competitor to Skype and Google+ Hangouts. New forms (and revivals of old forms) of social media will likely change the personal branding landscape in 2012.
Trend 3: interactivity is essential
Going along with trend one, personal branders need to go above and beyond simply having a social network. Go beyond what your audience expects, and really create an interactive brand. Don’t just “follow” on Twitter or “friend” on Facebook or “connect” on LinkedIn, but interact with your network and, most of all, invite interaction. Ask questions to your audience and encourage them to converse with you. Establish a dialogue with your followers.
Besides just tweeting or Facebooking, go beyond words and make your personal brand interactive using videos and pictures. Give your audience a round, multi-dimensional view of you as a person to encourage interaction.
Trend 4: create value for your public
Your personal brand isn’t worth much if your public, whoever it may be, doesn’t find any value in what you offer. Create this value for your audience by creating content — blogs, e-books, videos, etc. Content is king, as they say, and in 2012 it will be more important than ever to establish your brand by creating unique content that not only entertains and informs but provides value for your public.
With the rise of smartphones and tablets, your audience can access your content on-the-go with simply a touch — the key is to make them want to, by producing something valuable.
Trend 5: your brand doesn’t sleep
Busy people need sleep, but busy brands don’t! Building and promoting your personal brand is becoming more continuous than ever — again, thanks to the rise of smartphones, tablets, and the up-and-coming 4G world.
Business doesn’t stop because you do, so keep this in mind while building your brand in 2012. Use tools such as TweetDeck and HootSuite to manage your Twitter, Facebook, LinkedIn, WordPress, Foursquare, and other social media profiles. You can schedule tweets, status updates, blog content, and more to be posted even while you’re not online.
Another tool, SocialOomph, allows users to schedule blogs for WordPress, Blogger, Tumblr, and more to be posted at a future time. While these tools aren’t new, the need for them is ever-increasing in the rapidly moving business world. Stay on top of news, on top of trends, and on top of you brand to keep yourself current in the ever-changing media landscape of the future.
What are your predictions for where personal branding is heading in 2012? Share them below!
Author:
Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.
Saturday, 14 January 2012
How Larry Page Plans To Change Google Forever In 2012 (GOOG)
FROM: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/01/13/businessinsiderhow-larry-page-plans.DTL
Business Insider January 13, 2012 04:00 AM
Friday, January 13, 2012
For a long time, Google was boring.
It bought companies and buried them. It released new products, like Buzz and Wave, that nobody cared about.
Larry Page started to change that when he reclaimed control of the company last spring.
He cut a bunch of failures, put new leaders in charge, launched the company's first ever successful social product, Google+, and dropped more than $12 billion on a phone manufacturer, Motorola.
Some of these ideas might turn out to be stupid or not work out the way he expected. But at least they're not boring.
Page says Google is no longer a "search company." He says its model is: invent wild thing that will help humanity, get them adopted by users, profit, and then use the corporate structure to keep inventing new things.
So what does Larry have up his sleeve this year?
An Android tablet that doesn't suck
Google Chairman Eric Schmidt tipped this one last month, telling an Italian newspaper that Google will "market a tablet of the highest quality" in the next six months.
So far, most Android tablets have flopped (except for Amazon's Kindle Fire, which is only Android way deep down and has no connections to Google services), and the platform is infuriatingly buggy and unreliable.
That has to change. So Google will probably to take an approach like it has with the Nexus Android phones, working closely with one hardware partner to create the ideal Android tablet.
A pay TV service
This one has been rumored since last fall.
Google is moving all the pieces into place -- Motorola can provide the set top boxes, Google TV is the software, and the fiber optic network in Kansas City provides the pipe. It's even got a great original content channel in YouTube.
Now all it needs are some big content deals like the cable TV providers have.
Billions to spend on video content
Last year, Google was close to dropping $4 billion to buy Hulu, but couldn't quite reach terms -- Google wanted to be sure it could extend Hulu's content deals for longer than Hulu's owners were willing to offer them.
So why not license the content directly from media companies just like Comcast and every cable company does today? Sure, it would cost billions, but Google would be able to bolster a lot of its newer products, from Android tablets to Google TV, and would have a whole new advertising business to mine.
A cutting edge Android phone that sells for next to nothing
Ellis Hamburger, Business Insider
Back when Google hatched the idea for Android, the company envisioned giving away phones for free then making it up on ad sales. But the carriers and handset makers had other plans, and Google was reduced to their demands to get distribution.
But Android is established now -- consumers know the brand and there are hundreds of thousands of apps for it. Once Google owns Motorola, it could take another shot at this dream by building a cutting-edge handset, reserving all the best new Android features and Google services (like video) for it, and subsidizing the heck out of it to undercut the iPhone and every other competitive Android phone on the market.
Google's Android partners would hate it, but the carriers might not mind -- as long as it would get even more people consuming huge amounts of data.
Retail stores
Coming someday?
Last year, Google opened its first retail outlet in London. It was just a small "store within a store," but that's exactly how Microsoft started its own retail push a couple years ago.
What would they sell? Android phones and tablets, Google TVs, and maybe even Chromebooks -- if anybody wanted to buy them.
Google+ everywhere
Google got some flak this week for starting to feature Google+ pages more prominently in search results, but that's not going to stop the company from putting Google+ anywhere and everywhere.
By the end of 2012, look for Google+ to be in Google TV (imagine Hangouts on a big screen), Gmail (it's a no-brainer to make it easy to add contacts to Circles and vice-versa), and Google advertising products (allowing advertisers to target ads more accurately based on Google+ profiles, connections, and interests).
There may even be a special version of Google+ for the enterprise, allowing employees to communicate with coworkers the same way they interact with their friends.
A real enterprise push
AP
Yesterday, Google named a woman with serious enterprise chops to its board of directors -- Diane Greene, who cofounded VMware.
This could be the year that Google finally puts serious development resources behind Google Docs to turn it into a real competitor, rather than a mere annoyance, to Microsoft's core business. It could also surprise by acquiring some of the new crop of cloud-based enterprise startups like Box, Yammer, Huddle, or the like.
Free Chromebooks
Chromebooks are a flop in the consumer market -- they've only sold 30,000 units this year, according to some reports.
But last year at Google I/O, Google presented a plan for Chromebooks that almost makes sense: sell them to cost-conscious enterprises, like schools and government agencies. They're easy to use, have low zero support costs, and Google guarantees hardware upgrades.
If Google really wants to get serious about taking business away from Microsoft, it could give the Chromebooks away for free as an incentive to switch to Apps.
Self-driving cars -- really
Google's self-driving cars have a team of at least 50 working on them, and the company is starting to talk to major car manufacturers.
In 2012, we might actually see these cars -- or at least hear Google explain when and how we can get a ride in one. Will we have to buy them? Rent them? Use them like a taxi service?
More ad campaigns
Remember when Google never advertised? That started to change last year with billboards for Chrome, and especially toward the end of the year with a couple of TV ads for Google+, like this one featuring the Muppets.
Look for the advertising to pick up in 2012 as Google completes the Motorola deal and looks to push its own hardware.
Conferences : Dive Into Media
FROM: http://allthingsd.com/conferences/dive-into-media/about/
D: Dive Into Media is the newest brand extension of D: All Things Digital, founded by Walt Mossberg and Kara Swisher. Building from the successful D: Dive Into Mobile, this new venture, D: Dive Into Media, will take place January 30 and 31, 2012, at the stunning Ritz-Carlton Laguna Niguel in southern California.
While D: All Things Digital explores the bigger picture and analyzes the impact that the digital revolution has had on every facet of our lives, D: Dive Into Media will drill down into the evolutionary changes that are underway in media and what those changes mean for the industry’s future.
Rapid advances in digital technology means consumers can now read, watch and listen to nearly anything they want, on any device they want, whenever they want. What does that mean to the world’s biggest media companies? Is this a great time to be in the business of making and distributing content? Or a terrifying one? Or both?
D: Dive into Media will take an in-depth look at those questions, and pose them to the leaders of the most powerful companies in the TV, movie, music and publishing industries. We’ll highlight some of the most interesting startups that aim to reshape those businesses. Writers, entertainers and other content creators who’ve been able to harness technology to create new opportunities for themselves will also take the stage.
Like every other D conference, there will be no PowerPoints, no panels and definitely no pontificating—only D’s signature style unrehearsed, unscripted and unexpected interviews.
Here is the current line-up of speakers:
Edgar Bronfman, Jr. | Chairman, Warner Music Group
Rio Caraeff | President and CEO, Vevo
Chase Carey | President, COO, and Deputy Chairman, News Corporation
Dick Costolo | CEO, Twitter
Philippe Dauman | President and CEO, Viacom
Lisa Gersh | President and COO, Martha Stewart Living Omnimedia
Salar Kamangar | CEO, YouTube
Jason Kilar | CEO, Hulu
Bob Pittman | CEO, CC Media Holdings
David Remnick | Editor, The New Yorker Magazine
John Skipper | President, ESPN
Martha Stewart | Founder and Director, Martha Stewart Living Omnimedia
Thomas Tull | Chairman and CEO, Legendary Entertainment
Register For D: Dive Into Media
D: Dive Into Media will take place January 30-31, 2012 at the Ritz-Carlton, Laguna Niguel. The early bird registration fee of $1,995 expired Friday, October 28, 2011. The standard registration fee is $2,495. Conference registration includes access to conference sessions, conference materials, scheduled meal functions and social events.
Registration is limited and we anticipate D: Dive Into Media will sell out quickly. To secure your space now please visit click here to register.
Register Here for D:Dive Into Media »
Registration Transfer Policy:
Transfers and Substitutions for Standard registration fees are accepted. However, discounted registrations are not transferable. If you received a discounted registration and cannot attend, you may transfer your registration to a colleague at the Standard registration rate. To transfer your registration, provide your request in writing and email it to the Conference Registrar at registration@allthingsd.com.
Registration Cancellation Policy:
Conference registration fees are refundable, less a $500 service charge, until Friday, January 6, 2012. After January 6, refunds will not be issued. To receive a refund, please provide your request in writing and email it to the Conference Registrar at registration@allthingsd.com.
Members of the working press can request a media invitation by completing the online application.
10 Ways Facebook Is Integrating Into Your TV, Music, Games, Cars & Cameras
By Alicia Eler / January 13, 2012 10:36 AM
Carmakers Promote Facebook While Driving as Regulators Try to Curb Texting
Driver Deaths
Slow Regulation
‘Curate the Environment’
‘Slippery Slope’
Voice Recognition
IBM Adds New Services, Programs to Social Business Offerings
Posted on Thursday Jan 12th 2012 by CIOinsight.
Filed under: News
Just ahead of Lotusphere 2012, which is expected to be a showcase for social business, IBM announced a set of new programs and services that expand Big Blue's social business strategy.
Ahead of its Lotusphere 2012 conference, IBM announced a series of new programs, services and partnerships to continue to push forward the company's social business strategy.
IBM launched its social business play in a big way at Lotusphere 2011, delivering new software and services to lay the foundation for its enterprise customers to take advantage of social networking and media to become truly social businesses. Now, with a Jan. 11 announcement, IBM has introduced a set of new efforts including consulting opportunities, educational programs and workshops to expand on its social business initiative.
"The opportunity to transform into a social business can be stunted without a focus on engagement, culture change and policy," said Alistair Rennie, general manager of Social Business at IBM, in a statement. "Social technologies, when combined with the right skills and culture, can truly unlock the potential of people within the organization to collaborate, innovate, make smarter business decisions and ultimately drive their bottom line."
With its Lotus software, IBM has a legacy of social software products and is poised to tap further into the lucrative market for social business software and services. According to Forrester Research, the market opportunity for social business software is expected to grow at a rate of 61 percent through 2016, reaching $6.4 billion, compared with $600 million last year.
Indeed, in June 2011, market research firm IDC ranked IBM No. 1 in worldwide market share for social platform software for 2009 and 2010. Also according to IDC, the worldwide revenue for the social platforms software market was more than $500 million in 2010, representing growth of 31.9 percent. The market opportunity for social platforms is expected to grow by a factor of nearly 2 billion worldwide by 2014, IDC said.
With this latest move, IBM is investing in its clients and business partners to develop the skills, technical support and industry resources that will allow them to effectively adopt social networking capabilities to transform their business operations, the company said. This includes introducing new technical workshops designed to improve skills and consulting offerings to help develop a business culture that fosters open collaboration and sharing among employees, clients and business partners.
The new IBM social business initiatives include:
Strategic consulting from IBM Global Business Services to help organizations better understand their current adoption of social business tools for both internal and external purposes and to help articulate how social business accelerates and alleviates business challenges.
Global educational and mentorship programs for clients and business partners on how to become effective community managers, the fastest growing job in social, while increasing employee engagement over top, line-of-business communities on the social software platform.
Technical certification programs that help customers and business partners validate and demonstrate their skills through assessment exams and training resources so they can plan for and perform the installation, configuration and day-to-day tasks associated with ensuring the smooth and efficient operation of social software solutions.
Social Business Agenda workshops at IBM's Virtual Innovation Center providing immediate access to discussion
forums focused on the benefits of becoming a social business, providing clients and business partners with case study examples of successful social businesses, and helping them to develop an agenda for driving social adoption.
IBM also announced a partnership with The Dachis Group, a large social business consultancy, to help organizations quickly drive adoption success through a social business adoption quick start workshop. The workshop combines IBM services for the implementation of social business solutions for enterprises with additional services from The Dachis Group and focuses on the use of social business technology while fostering cultural skills and engagement, IBM said.
"You can really see a growth of maturity in the marketplace that IBM helped create," said Sandy Carter, vice president of Social Business Evangelism and Sales at IBM, in an interview with eWEEK's sister publication ChannelInsider. Carter was referring to IBM's major push into the space at Lotusphere 2011.
To read the original eWeek article, click here: IBM Expands Social Business Effort With New Services
Friday, 13 January 2012
Customer feedback online: now there's a fashionable trend
Manar Al Hinai
Jan 13, 2012
I was lying on my bed the other night, contemplating whether to go out and watch a movie with my friends or stay in, when I received a BlackBerry Messenger text from my cousin.
A few days after launching her virtual multi-brand fashion products store, where she conducts sales through a dedicated group on BlackBerry, she sent a questionnaire asking group members about her business venture.
My cousin's questionnaire approach is not something original or new, although I did feel it was a bit premature.
Marketers and businesses conduct surveys and monitor focus groups for the same reasons: to improve their products; ultimately increase sales; and to retain customer loyalty.
I have always been an advocate of surveys and focus groups, and I am constantly delighted to take part in product development discussions. I believe that the least a company can do is to take customers' considerations into account.
And even though the main objective behind focus groups for some businesses is to increase profits, others also genuinely consider their customers' needs.
Aaron Schwartz, the founder of Modify, a small watch company in California, is among those to have benefited from the modern evolution of the focus groups concept.
His company's slogan says it all: "We're not craftsmen. We're just good listeners".
Mr Schwartz's watch line is not targeted to the typical fancy watch lover, but rather to young, trendy customers who want to wear budget-friendly, edgy and customised watches, with the opportunity to mix and match the face and straps of their timepieces, hence the company's trade name of Modify.
Given that his company's main goal is to listen to its customers, Mr Schwartz has been devoted to Facebook from day one.
And even though he has built a following of more than 2,000 fans, he felt Facebook was not the ideal platform to engage in one-to-one conversations that would provide him with an insight on what his customers really wanted.
So Mr Schwartz turned to Napkin Lab, a program founded in 2010 that directs fans and followers from social networking sites such as Twitter and Facebook into structured online focus groups.
Napkin Labs can be installed as Facebook applications, or apps, free of charge, or can be run as custom-made websites at a monthly cost of US$99 (Dh363) and up.
Business owners can ask their followers questions related to their business through various "labs" - groups dedicated to different topics.
How cool is that? There is no more any need to drag people to meetings.
As well as responding from the comfort of their homes, or mobile phones, followers can also generate faster responses. Think about how much money business owners could save instead of taking participants out to dinner, or paying their travel expenses.
As I run a fashion line, I could ask participants in my lab to chip in with ideas about what colours to introduce, or where to launch my line next, with the push of a button.
Participants can view and comment on what others post, creating a real dialogue feel.
The lab also has interactive features. For instance, a business person could run a "challenge" such as "Help me come up with names for my products".
Not only will lab runners receive great ideas and responses but they will make their customers feel involved in the production process; a guarantee of generating word-of-mouth publicity within social circles.
Napkin Labs is not the only company that turns customers into idea-pitchers. Other providers include UserVoice and Jive.
I decided to experiment with the focus group concept the old-fashioned way.
I sent an email to my fashion label's Facebook followers asking them what their favourite colour was, and what would they like to see in my upcoming collection.
It was overwhelming to see how much my customers wanted to be involved. They even suggested design ideas if I ever wanted to expand my fashion line to include men's clothing.
It is amazing how simple applications installed on social networking accounts can advance businesses. I cannot wait to run my own lab.
Manar Al Hinai is a fashion designer and writer. She can be followed on Twitter: @manar_alhinai
Technology Transforming IT in 2012
Smartphone and tablet mania will transform the IT industry in 2012 by redistributing the wealth among cloud-based services accessed using ubiquitous WiFi and 4G wireless connections.
As users shift from desktop PCs and laptops to tablets and smartphones as their main computer, the IT supply chain will shift from stand-alone devices with expandable local memory to lighter mobile platforms that dovetail with novel new cloud services.
Ultrabooks will capture 43 percent of global notebook PC shipments in 2015, up from 2 percent in 2011 and 13 percent in 2012, according to IHS iSuppli.
Facebook, Nice Girls and Self-Worth
FROM: http://www.huffingtonpost.com/soraya-chemaly/girls-cyberbullying-facebook_b_1197215.html
Posted: 1/12/12 02:59 PM ET
By Soraya Chemaly
What girls say to each other on Facebook matters more than the possible threat of cyberbullying. It reflects what we teach kids about what's important and has real consequences.
Have you ever seen what happens when a teenage girl posts a new picture on Facebook? If she's popular, friends, boys but mainly other girls, reply with some variation of: "You look beautiful!" "Sexy girl!" "GORGEOUS!!"
They even get specific: "Nice butt!" "I wish my waist was THAT small!!!" "Bitch, (in the good way girls say it these days, of course) you look hot!"
In some alternate universe (and according to several competing superstring theories there are an infinite number) girls are doing this instead:
Posting a photo with a bio test: "I got an A on my advanced bio final today!!!" "No way!" "OMG! SO hot!" or Photo-hugging a book with accompanying post: "Just reading Tristam Shandy. LMFAO!" "Me, too! LMFAO2!" "I am SO SO SO SO SO SO jealous!"
Or talking about her athletic prowess, with accompanying video: "Scored the most awesome goal today! Look at this shot!" "You R AMAZING!" "O.M.G. That was the prettiest goal I've EVER seen." "Marry me!" (That last one always makes me burst out laughing.)
OK, I'll stop now. It's just so much fun over there.
Apparently, it's OK for girls to tout how they look, it's still not OK for girls to share what they accomplish or might be interested in. I am fortunate that most of the teenage girls I know are good, nice people. They are kind to one another. Supportive of their friends. Laugh readily and understand, for the most part, how lucky they are. And, I know that horrible, sometimes tragic, cyberbullying goes on. But, on any given day, it seems that for every genuinely mean girl, there are thousands of nice girls saying flattering things to one another online.
A girl's introduction to Facebook, and other social media sites often starts during early adolescence, when peer acceptance and relationships are most important to social and emotional development, particularly self-esteem.
By interacting in these ways, girls are being nice to one another. They're complimenting each other. They are telling each other something important about the world and their place in it. By the time girls are on Facebook they'd have to be living in the outer reaches of upper Mongolia not to know how important it is to be beautiful in our culture. They want their friends to be happy and succeed in that endeavor. What are the roots of self esteem in this equation? Primarily the way they look. And that's because it's what our culture tells them.
In addition to peer acceptance being important, adolescent girls develop a preoccupation with image. According to multiple research studies conducted by the American Psychological Association, girls are more likely than boys to emulate what they see in magazines, music videos, movies. Just as they are dealing with physical and emotional changes due to puberty (which always means healthy weight gain), they also have to deal with the unrealistic and unattainable cultural demands for female thinness, beauty and sexiness. Of course, ethnicity, culture, class and sexual orientation are important factors. But for girls of color and ethnic minorities, the implications are even less understood and perhaps even greater in terms of self-image.
Why does it matter why girls post these photos? Or, how they feel their friends' responses? Why is the timing, in terms of their socialization and development, crucial?
Here's what the American Psychological Association has to say:
Between the ages of 8 and 11 years, girls tend to be androgynous. They view themselves as strong and confident and are not afraid to say what they think. However, as they cross over into adolescence, girls begin to experience pressure toward more rigid conceptions of gender roles; they become more concerned with how women are "supposed to behave'' and with their physical and sexual attractiveness.
Early adolescence is particularly stressful on adolescent girls' friendships and peer relations, and often means a marked increase in indirect relational aggression. (Mean girls... ) Relational aggression is both more common in girls and more distressful to them. It includes behaviors such as spreading rumors or threatening withdrawal of friendship. It starts happening as girls negotiate power relations and, this is really important, affirm or resist conventional constructions of femininity. That when photographs and their comments come in to play and have more weight than might otherwise be ascribed to them. The photos and comments have power to define girls. Even girls who do not fit the mold of "traditionally" popular, beautiful and thin girl, if they are well-liked, are supported in this way - through compliments that focus almost entirely on looks, with smatterings of "You're so sweet!" and "You're so nice!" The opposite is also true. That's why cyberbullying can so quickly escalate to cause real harm.
There are several consequences and trends related to dynamic interplay of self image, body image, peer assessment, confidence:
In immediate terms, according to the NYU Child Study Center the emphasis on beauty, particularly an idealized, often sexualized and thin body, has implications for health:
Eating disorders, low self-esteem, and depression are the most common mental health problems in girls.- 59 percent of 5-12th grade girls in one survey were dissatisfied with their body shape.
- 20-40 percent of girls begin dieting at age 10.
- By 15, girls are twice as likely to become depressed than boys.
- Among 5-12th graders, 47 percent said they wanted to lose weight because of magazine pictures.
- Health risks accompany girls' drop in self-esteem due to risky eating habits, depression,and unwanted pregnancy.
- Girls aged 10 and 12 (tweens) are confronted with "teen" issues such as dating and sex, at increasingly earlier ages. 73 percent of 8-12 year-olds dress like teens and talk like teens.
Dr. Anita Gurian, a clinical assistant professor of Child and Adolescent Psychiatry at the NYU School of Medicine, describes it this way:
Starting in the pre-teen years, there is a shift in focus; the body becomes an all consuming passion and barometer of worth. Self-esteem becomes too closely tied to physical attributes; girls feel they can't measure up to society standards. Between 5th and 9th grade, gifted girls, perceiving that smarts aren't sexy, hide their accomplishments.
According to Beauty Redefined, based on studies done in the last five years, 66 percent of adolescent girls wish they were thinner, though only 16 percent are actually overweight.
And it is happening at younger and younger ages: A girl is 10 years-old when she starts emulating models she sees in ads and feeling deficient. Between 20 and 40 percent of 10 year-olds start dieting. Girls start pretending they are not that smart, because "smart" and "sexy" are more often than not portrayed as mutually exclusive binaries.
On a broad cultural scale, the impact of lower self esteem, a loss of a sense of agency and a perception that your worth is bound up in your attractiveness to men has serious consequences for equity. It's why I keep mentioning the movie Miss Representation, which traces the effects of mass media on girls and culture and illustrated the degree to which television, movies, videos, lyrics, magazine, the Internet and advertisements portray images of girls and women in a sexual manner, as the primary model of femininity for girls to emulate to the exclusion of almost everything else.
So, media messages both establish unhealthy, unrealistic ideals of thinness, sexiness and beauty while causing low self-esteem generated by a failure to meet those ideals.
Girls are working this out every day on Facebook. When they collectively post and comment, I think they are grappling with these issues in the way they can best. They acknowledge the reality of the situation that thin and pretty are important (sexy is really good, too), while trying to be supportive and complimentary, to offset the negative consequences of being held to this ridiculous and fetishized ideal of contemporary female beauty.
For me, it's simple, as long as we have gender equity imbalances -- in pay equity, political representation, story-telling (media), resource allocation -- then the currency of a female's worth will remain the way she looks because the primary traditional way of achieving agency in a woman's life has been to align herself with a man with the best access to resources. Resources to which women have had a vicarious relationship: money, property, political power, safety. Undoubtedly women's and girls' position in the world have improved enormously due to the fight for equal rights, but mainstream messages clearly continue to portray the world through the lens of girls and women as fetishized, feminine helpmeets.
I spend a lot of time thinking about the question "Why did she do that?" because it is often wielded as a weapon to blame girls and women for the ways in which they adapt to living in a sexist culture. My daughters, my nieces, their friends and teammates aren't, for the most part, obsessing in a single-minded way on their looks. They're just having fun, messing around with friends online. Yes, there is the usual focus on clothes, appearance, hair -- but they are working hard at being good students, healthy athletes and kind people. And, indeed, my daughters will mock me relentlessly when this posts for my concern since they are "Just fine, Mom!" And, yes, I know that athletics, particularly team sports, are a great way to build a great, healthy body-image for girls. It take more than that, however, to offset the relentless beauty pressure that girls are subjected to (as illustrated in this Dove campaign video that made the rounds last year).
However, it is still unsettling to me that what all of these girls, being educated in one of the fairest, most equitable societies on the planet, still chose to share in public: how they look instead, with the exception of "liking" things, what they do and what their opinions are. It's a tall order for any teen to go out on a limb to do these things -- but for girls in this context, where beauty and smarts are still in conflict and where looks are so important -- it's even harder.
There are many great resources, books and organizations working to change mass media's representation of a girls' value being rooted in her appearance and sex appeal. Check out the following if you are interested:
She Heroes
7 Wonderlicious
Black Girl Project
Adios Barbie
Princess Free Zone
Powered by Girls
Black Girls Rock!
Spark Movement
Miss Representation
BrainCake
Pigtail Pals
Girls' Leadership Institute
There is a short list, others can also be found here. In addition to addressing the first world issues of (compared to the rest of the world) affluent and educated girls who can afford to be on FaceBook, there are many organizations with similar goals internationally that you can find here at Amazing Women Rock -- an award winning web site and resource center which was started after its founder, Susan Macaulay, found that "women tend not to "blow their own horns," and as a result miss out on a lot of opportunities that life has to offer" -- that includes telling girls and boys that girls can aspire, with reasonable hope and ambition, to contribute to the greater good by more than just looking good.
Thanks, Likers!