IBM Global CMO Study Hear from over 1,700 leading CMOs

FROM: https://www14.software.ibm.com/webapp/iwm/web/acceptSignup.do?source=csuite-NA&S_PKG=2011CMOStudyUS&S_TACT=101ML03W&S_CMP=b_cio_insight&lang=en_US&cp=UTF-8

Register to receive an electronic version of the inaugural IBM Global Chief Marketing Officer Study.

IBM conducted more than 1,700 in-depth face-to-face interviews with CMOs from companies of various sizes, across a wide range of industries and regions.

The first of its kind and size, the 2011 IBM Global CMO Study will explore emerging trends impacting CMOs, revealing how they are responding to the evolving scope and needs of marketing.

• Which forces of change are having the most impact on the CMOs role and expectations?

• How are these shifts affecting the mix of capabilities, skills and technologies that marketing needs?

• What measurements, data and emerging technologies are CMOs using to determine progress?