TO REGISTER GO TO : http://www.marketingpower.com/Calendar/Pages/Virtual_XChange_Changing_the_Game.aspx
Innovation is necessary to succeed. But in today's marketplace, change is rapid, to say the least. How do you keep up with the ever evolving landscape? Better yet, how do you move beyond "keeping up" to being in front of trends?
This game changing virtual forum will give you an opportunity to learn from leading business experts on how to help your team embrace the business changes and drive innovation in your organization:
- How to look to the future while you are still working to manage the present
- How to inspire passion to change the status quo among your team
- Guidelines for evolving staff and organizational processes
...And more!
Registration is FREE and the first 1000 event attendees will receive a copy of Jeffrey Hayzlett's new book, Running the Gauntlet.
Opening Keynote
Running the Gauntlet
Jeffrey Hayzlett
Bestselling Author, Global Business Celebrity and Sometime Cowboy
During this intriguing opening keynote session, Hayzlett will draw from his book, Running the Gauntlet, and show you how to develop the necessary mental, emotional, and (yes) physical toughness needed for smart, strategic and lasting change. Attendees will be sure to gain a feeling for what kind of change their business needs and leave wanting to summon the vision, courage and passion to enact it.
Closing Keynote
Breaking Social Media Free of the Marketing Silo
Brian Solis, Author and Principal, Altimeter Group
Social Media is already a silo within the organization. According to almost every major study, the top 3 groups that own social media in corporate America are 1) Marketing, 2) Marketing Communication, and 3) Public Relations.
Wait, you're in marketing so why is this not good news for you? Because if social media lives in marketing, it by default creates an island within the organization that operates independently of the rest of the organization. This webinar will review the state of social media and what you can do to expand the role of marketing across the organization.
Youth Marketing: How can Marketers Engage Youth in the Post-Advertising Era?
Graham Brown, Author, Director, and Co-Founder, mobileYouth
During this session, Graham Brown will explain the three I's (Identity, Influence and Innovation) necessary to engage your next generation of customers - the youth market. You'll learn the importance of pin-pointing the youth segments specific to a brand, to understand what young people want, how innovation can help mobile brands engage youth and more!
Taking the NO Out of InNOvation
Mike Brown, Founder, The Brainzooming Group
There are many reasons innovative business ideas are not generated and successfully implemented in businesses. Sometimes it is because there is NO orientation or mandate to innovate. In other cases, there are perceived to be NO capabilities in place or NO processes to cultivate innovation. No matter what the reason, inability to solve problems and capture opportunities in new ways can hold back any business. In this session, Mike will cover some of the most common NO's that block business innovation, what characteristics create each of these situation and possibilities to improve success amid innovation challenges.
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