FROM: http://www.equimedia.co.uk/index.php?id=98&article=801264366
Posted on: 13/01/2012
Chocolate maker Cadbury gave a fillip to Google bosses by turning to the search giant's new social network to launch its latest product.
The firm unveiled its new Dairy Milk Bubbly bar on Google+ to under 3,000 fans before revealing it to the thousands more followers it has on Facebook or Twitter.
It was launched with just a photo of the bar accompanied by this post: "Remember this moment: the first time Cadbury revealed a new product on Google+.
"The delicious new Dairy Milk Bubbly, available with milk or white bubbles, will be the first of many we hope."
Cadbury later revealed that the wrapper features augmented reality technology Blippar that allows smartphone users to access additional content online.
In 2011, the chocolate firm teamed up with Blippar to create a game that people could play on their mobile devices simply by pointing the camera at the wrapper of a Spots v Stripes bar.
That used the kind of image recognition technology that other brands, including Tesco, have previously utilised to improve engagement with smartphone owners by delivering extra content.
© Adfero Ltd
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