Facebook and Twitter are often mentioned in the same breath. Both are pioneering social media platforms that have changed how people and brands communicate. But year-end numbers from Nielsen shows the advantage Facebook had over Twitter in the U.S. this year. From January to October 2011, Facebook had 137.6 million average monthly U.S. visitors. That's over five times as many as Twitter's 23.6 million unique U.S. users.
Despite its place far behind Facebook - Blogger, too - in the social media world, Twitter has become more ingrained in the country's consciousness. A good example is the NBA's use of tweets during live broadcasts. So when Lebron James has a night off and tweets about a game he's watching, or when a team's owner comments about the performance of one of his players, the NBA TV channel puts those tweets on the screen soon after they are online.
Google+, the fledgling social network Google launched in June, had an average of 8.2 million unique U.S. visitors. One new estimate has Google+ at 62 million global users visitors with the potential to hit 85 million global users by February and, once network effects kick in, 400 million by the end of 2012.
Although MySpace has become an afterthought lately, the social network pioneer had 17.9 million U.S. visitors per month, according to Nielsen. Globally, MySpace fell from 54.3 million uniques in November 2010 to 24.9 million uniques in November 2011, according to comScore. MySpace, now owned by Specific Media, launched a new music player in mid-December but has yet to unveil the revamped product it hopes will bring back both users and advertisers.
Tumblr, on the other hand, is growing like a weed. The social-minded blogging service finished the year with 10.9 million U.S. visitors per month. When Nielsen tracked Tumblr back in May for its Q3 social media report, the service was up nearly 200 percent year-over-year.
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